When various car companies are vying to report their 2019 results, there are also some brands that are exceptionally “silent”, such as the French cars we are going to talk about today. Since 2015, the sales of French cars have been on a downward slope, and the decline in the Chinese auto market is not small, almost half. So far, the market share of French cars in 2019 has been less than 1%, and market marginalization is no longer enough to describe the situation of French cars.
Sunrise in the east and rain in the west, cold in the Chinese auto market, the market share plummeted, how does it perform on a global scale? Today we will take a look at the French auto market, what status does the French car have?
Legend: The top ten brands in the French auto market in 2019
As can be seen from the above figure, the French car market is divided according to the sales of car brands, from first to tenth: Renault, Peugeot, Citroen, Volkswagen, Dacia, Toyota, Ford, Fiat, Mercedes-Benz, and Opel.
It can be seen that there are a total of ten models on the list, of which French brands account for 5 places, German brands have 3 seats, and American and Japanese brands each have one place. The status and popularity of French cars in the local auto market is still very good. The top three brands on the monopoly list are also French cars, and their sales are also dominant. Renault’s annual sales exceed 400,000, and Peugeot also breaks 37. Wan Daguan, followed by Citroen, has an annual sales of 235,000, which is a double gap with other car brands. If this data is relatively good in the Chinese auto market, but unfortunately, the annual sales of Peugeot and Citroen in the Chinese auto market are only tens of thousands and it is difficult to pass the 100,000 mark.
Some people say that Chinese consumers don’t understand cars. French cars sell well in France. However, Volkswagen, a dominant Chinese car market, also has a relatively high ranking and sales performance in the French car market. The French also recognize Volkswagen and German cars. The luxury brand Mercedes-Benz is the only luxury brand on the list, and it is also one of the most popular luxury brands in the Chinese auto market. These are the common points between the Chinese auto market and the French auto market.
Legend: The ten highest-selling cars in France in 2019
As can be seen from the above figure, according to the specific model sales rankings, the ten best cars sold in the French car market in 2019 are: Peugeot 208 (parameters | pictures), Citroen C3 (parameters | pictures), Renault Clio, Peugeot 3008 (Parameter|picture), dacia sandero (parameter|picture), Renault Captur, Peugeot 2008 (parameter|picture), Peugeot 308, Renault Twingo, Renault Megane.
The top ten sales are all occupied by French models, all of which are local models. Renault and Peugeot are on par, each with 4 places, with Citroen and Dacia. Among them, the Peugeot 208 is the only model that has an annual sales of over 100,000, contributing nearly 28% of the annual sales of the Peugeot brand. And from the perspective of vehicle types, French local consumers are more inclined to small car hatchbacks or small SUV products, which are still clearly distinguished from the Chinese market.
From the data of the two lists, it is clear that French cars are very popular in the local auto market, and their sales and status overwhelm other car brands. They are the first choice for car purchase in the eyes of local consumers. It is also proved from another angle that the collapse of French cars in the Chinese market is not due to the quality of the models, nor is it because consumers do not understand cars, but the differences in consumer demand and hot spots. French cars are obviously more suitable Consumer preferences in the local auto market are gradually declining in the Chinese auto market, largely because they deviate from the consumption hotspots of the Chinese market and do not fit the hotspots enough, so they will be forgotten by consumers and replaced by other competing models. It is simple but very cruel.